I work with Seed to Series C founders when growth, pressure, and leadership complexity start to collide.
I map the dynamics beneath the business — the avoided conversations, distorted decisions, and founder patterns quietly shaping execution — and give founders the mirror they rarely get.
Not therapy. Not coaching. The hard truth, from someone who has sat on both sides of the table.
"If Noa wasn't around, things wouldn't have been as successful for the company."
— CEO, Series B Fintech"Noa is business-focused. She uses her understanding of people and dynamics to drive real results."
— CEO, Series A Construction Tech"She helps you see reality more clearly — and understand how you're perceived by everyone who matters."
— CEO, Series B Cyber
"I'm still running the company. But I don't fully trust myself anymore."
Burnout, anxiety, decision paralysis, mild depression, and loneliness at the top don't always look like collapse. Often, they show up while the founder is still fundraising, hiring, selling, leading, and carrying everyone else.
I work with founders who are still performing on the outside — but feel foggy, reactive, isolated, or unable to trust their own judgment — so they can think clearly again, make better calls, and drive business results.
"We built this company together. Now every real conversation either escalates — or doesn't happen at all."
Different communication styles, unspoken resentment, old baggage, broken trust, unclear ownership, and power struggles eventually become business problems.
I work with founders to turn unresolved tension into operational decisions: who owns what, who decides what, how conflict is handled, and what each founder needs to change.
"The company is growing. But everything around it is still built for the previous stage."
Growth is the goal — now the founders, leadership team, org structure, processes, communication rhythms, and decision-making habits all need to scale with the business.
I help founders build the leadership and organizational capacity required for the next stage — without killing speed, ownership, or the culture that got them here.
"The market is there. The product is strong. The company is funded. So why aren't we growing?"
Some companies have real potential: a big market, a differentiated product, strong investors, and enough capital to move. But growth still stalls. Decisions slow down, momentum gets lost, and the same strategic questions keep coming back without resolution.
I work with founders to identify where stagnation is being created at the top: how they communicate, make decisions, resolve tension, and operate — or fail to operate — as one leadership body.
I bring a combination that's rare in this space: a background as Partner at a deep-tech early stage VC, and a psychology specialisation in startups and high-performance environments.
I understand both how companies are evaluated from the outside, and what actually happens inside the room when decisions are made. That combination lets me identify what others miss — and translate it into better decisions, faster alignment, and stronger execution.
Author of The Psychological Playbook for VCs and Startups. University professor. Working with founders at every stage of the journey.
Work with meTalks, interviews, and podcast episodes on startup psychology, founder mental health, and building high-performance teams.
I am committed to the highest standards of ethics, confidentiality, and professionalism. I understand the sensitivity of the information at hand and treat it with the utmost care and discretion.